- Enhance the organizational work in managing the university in order to achieve the university vision and mission.
- Prepare the university environment to serve students needs and to nurture the student’s think, creation, and excellence.
- Provide the university programs according to the labour market needs and develop it accordingly.
- Apply the total quality management in its administrative and financial services at the university level.
- Achieve quality standards for academic programs according to the local and international quality standers.
- Focus on science research and adapt the scientific and technological development which contribute in graduating distinguish and creative students.
- Enhance university relationships with the community and other institutions and strengthen its cultural and scientific cooperation with the Arab and international universities.